Swells started during my time at UGA, but at first, it was only an Instagram account. "@swellsofsplendor" was a virtual moodboard where I anonymously posted photos that I loved... think colorful ensembles, vintage advertisements, and anything Slim Aarons.
At the same time, I was wearing my mother’s + grandmother’s silk scarves as tops/ accessories. I loved being able to wear something classic, yet creative, amongst my peers.
Between the inspiration received from my Instagram moodboard + my desire to revamp silk scarves on the college scene, it didn't take long for me to start designing my own. And just like that, the Swells brand was born!